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Topic
The pieces built around a person rather than a product — employee spotlights, customer stories, and the work that exists to give someone a voice.
A short promo for J'adore The French Bakery built around a three-hour challenge — the pastry work shot close and warm so the product does the selling. The kind of piece a food business can cut down for Reels and still have something that looks like a commercial.
A company story for City Roofing, built around the owners on camera. The story piece is the one that earns trust before a estimator ever knocks on a door, and it gives a roofing company something to run as an ad that is not a discount offer.
Craftsmen Contractors' company story, structured around their core values on screen alongside the owner telling it in his own words. Values land differently when a person says them out loud instead of a website listing them in a grid.
An employee spotlight on Maria at Proper Roofing. One person, one story, told properly. Spotlights like this are the cheapest recruiting asset a contractor can own and they make a company feel like somewhere people stay.
A house story for Ridge Valley Exteriors told through the homeowners rather than the crew. Customer-side storytelling gives a contractor something a testimonial card cannot: a place, a family, and a before and after people recognise.
A St. Jude fundraising piece for Ridge Valley Exteriors. The longest cut in this portfolio and the one that leans hardest on story — a company giving back, told without turning the cause into an advertisement.
Tell me what the film needs to do and I will come back with a plan.
