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Topic
Who you are and how you work. Culture pieces, org explainers, and the film that answers "why should I trust this company" before anyone picks up the phone.
A promo for AAA Top Quality Asphalt shot on an active paving job. Crews, trucks, and fresh asphalt going down, cut tight and closed on the branded call-to-action — proof of work rather than stock footage of a road.
The companion piece to the AAA Top Quality Asphalt job-site promo, this one shot inside the office. It answers the question every homeowner quietly asks about a contractor: is there a real business behind the truck?
A company story for City Roofing, built around the owners on camera. The story piece is the one that earns trust before a estimator ever knocks on a door, and it gives a roofing company something to run as an ad that is not a discount offer.
A culture piece for Proper Roofing — the team talking about how the company actually runs, shot in their own space. Culture videos do double duty: they warm up customers and they recruit, which matters in a trade where hiring is the bottleneck.
Craftsmen Contractors' company story, structured around their core values on screen alongside the owner telling it in his own words. Values land differently when a person says them out loud instead of a website listing them in a grid.
An employee spotlight on Maria at Proper Roofing. One person, one story, told properly. Spotlights like this are the cheapest recruiting asset a contractor can own and they make a company feel like somewhere people stay.
An explainer on how NAPIA is organised — board, committees, and how the parts fit together. Dry subject matter, shot as interviews so the structure comes across as people rather than an org chart.
Tell me what the film needs to do and I will come back with a plan.
